What  is  Instapage?

Instapage is an easy to use cloud-based, landing page development tool. They offer a drag and drop editor which makes it simple to maneuver elements anywhere you would like. You do not require any technical or design skills to be able to produce beautiful, successful landing pages. Their principal focus is supporting agencies that wish to enhance their conversion rates. They focus in post-click automation.

What is Post-click automation (PCA)?

Post-click automation (PCA) is advertising technology that helps marketers to optimize marketing conversions by automating the post-click stage within their advertising funnel. Instapage customers gain from an average conversion rate of 16%–4x greater than the business amounts.

Is Instapage Right For Me?

If you are looking to create great looking, high converting landing pages and you’re not limited by budget then Instapage might be a great fit for you. Instapage is good solution, particularly for relatively non-technical marketers and small business owners. People who love analytics will love Instapage. They main focus in on agencies who want to make the most of their conversion rates via PCA.

Benefit of Instapage

  • Value for Money

The features are great, but it is not the least expensive instrument. Packages begin at $149 a month (annual billing), for up to 30,000 unique visitors per month.

  • Support

Comprehensive help centre, comprises videos, plus a live chat feature.

  • Ease of Use

Drag and drop interface. Easy to set up split tests and edit the cell version of your webpages.

  • Effectiveness

Filled with features and templates you can create great pages which get results.

Features of Instapage

Instapage certainly should be tempting for anyone who’s looking for a powerful yet easy-to-use landing page builder.

However, how well have these features been executed? And so are they as good as they sound? Let us find out by researching the key features of Instapage in more detail.

Drag-and-Drop Design

The main feature is the user-friendly and intuitive interface. It’s true drag-and-drop functionality. You are able to move the design components wherever you want on the webpage.

If you are not super-familiar with web design programs, you are likely wondering why drag-and-drop is a major feature.

It is because WordPress uses the much worldwide system. If you’ve had trouble designing landing pages using WordPress, you’ll likely love Instapage’s far easier strategy.

Instapage Templates

Instapage has over 200 templates to choose from. They’re organized by both business and use. Regardless of what your company or organization does, you’ll probably find lots of options.

Plus, the templates are all customizable. You may change colors, move elements around, and otherwise personalize the appearance of the template to suit your brand.

Instapage also enables you to include some of those 33 million Bigstock stock pictures

  • A large library of online documentation that will assist you to get the maximum out of Instapage.
  • Support for producing Google AMP landing pages.

Built-in -Analytics

  • A landing page is not static. You will want to refine the design to increase your conversion rate.
  • Subtle changes to your layout can raise the likelihood visitors will take the desired actions or make a purchase.
  • Instapage’s analytics lets you create informed and effective choices.
  • Tools include heatmaps, Google Tag Manager, A/B testing, along with other features that will assist you compare customer activity over multiple landing page variants.


If you are going to be generating multiple landing pages, either for yourself or your clients, Instapage has a great timesaving feature which you may enjoy. That feature is called Instablocks, and it enables you to build a library of reusable assets, or cubes, that you can insert into some of your landing pages.

Easy-to-Install Widgets

Instapage lets you easily insert a number of useful widgets like countdown timers, a call-to-action button, and more.

You can even cause multi-step forms with different automatic functions like lead magnets.

Don’t be worried if you are not familiar with those terms. Instapage provides clear instructions about what these widgets are and when you want to use them.

Some examples of these features include:

  • The ability for multiple users to collaborate on a project and work together on the exact same landing pages with a record of communication and adjustments that have been made.
  • The option of integrating with Google AdWords to see advertisements data within your Instapage dashboard.

Mobile-Friendly Page Designs

All landing pages made by Instapage are mobile-friendly by default. However, it is possible to switch to the cellular view of a webpage you’re working on in the editor, and then make alterations that just mobile users will notice.

Instapage Pricing

However, if you are still not sure, you can try it free of charge for 14 days using the trial offer. You will want to enter your payment details to get the trial, which means that you can be automatically billed once it is over, but if you are not content, canceling is simple.

One option is the Instapage Business plan, which costs $199 a month, or the equivalent of $149 per month if you choose to pay yearly. Paying yearly requires an upfront payment of $1,788 but does signify a 25% saving, compared with paying monthly.

We Like

  • Drag & drop builder
  • Lots of templates
  • Easy to use A/B testing
  • Built-in conversion goals and analytics
  • Integrates with popular tools
  • Hosted strength delivery for easy lead magnets
  • Ability To edit the mobile version of your page

We Don’t Like

  • Price
  • The features are great, but it might be too pricey for some people.
  • No A/B testing in the cheapest plan
  • Little number of available widgets 

Mobile-Friendly Page Designs

All landing pages made by Instapage are mobile-friendly by default. However, it is possible to switch to the cellular view of a webpage you’re working on in the editor, and then make alterations that just mobile users will notice.

Who Should  Use Instapage?

If you’re already using WordPress to make your sites, you may wonder why incorporating another program is necessary.

For most people, Instapage is well worth the (usually minimal) amount of time that it takes to learn.

Instapage is perfect if you’re trying to increase your conversion rate.

If your site now gets a great deal of traffic, but many aren’t buying your services or products, Instapage can help.

Furthermore, Instapage works well for practically any sort of company or organization

Instapage Vs Competitors

Leadpages vs Instapage

Leadpages and Instapage are extremely similar. Leadpages is easier to use, especially for those who have no code/design experience. Instapage is also easy to use, but it offers a lot more customization. Both tools are GDPR prepared for European subscribers and users and both also have a WordPress plugin. If you’re taking a look at simplicity and speed, LeadPages will come out high. If you are pleased to utilize a tool which takes slightly bit more time, but can produce a more attractive page afterward Instapage would be a fantastic fit.                       

Our Verdict

Instapage is a powerful tool that’s still user friendly and accessible to beginners. And I loved the way free-form the Builder is. You truly have the capability to put things anywhere. The publishing options make it simple to use the landing pages that you create, no matter which kind of website you are running.

Many businesses, in all kinds of industries, see a considerable growth in conversation levels with Instapage.

It’s definitely not the least expensive tool. But if you want a high-powered, optimization-oriented landing page builder, this is the choice for you.